a b Berry, Steve; Norman, Phil (2014). A History of Sweets in 50 Wrappers. London: The Friday Project. pp.28–29. ISBN 9780007575480. Marketing in India [ edit ] Cadburys Chocolate in refrigerated display at a store in Coimbatore, India Cadbury Dairy Milk— Glass and a Half Full Productions". Aglassandahalffullproductions.com . Retrieved 5 January 2010. Ascribed to Cadbury plc. (19 January 2010). "A history of Cadbury's sweet success". Times Online. London . Retrieved 30 May 2010.

A Vegemite flavoured bar, which consists of milk chocolate, caramel, and Vegemite (5%), was launched in Australia in 2015. [16]Another famous campaign hosted by the company in the past was the 'Shubh Aarambh' Campaign. This campaign made use of the traditional practice of Indian households of having something sweet before every auspicious occasion. This campaign was successful, and positioned Cadbury Dairy Milk chocolates as part of a family name. [33] Cadbury today [ when?] holds 70% of the market share of the chocolate industry in the country. [34] Grey imports [ edit ] Wood, Zoe (19 July 2018). "Cadbury to launch Dairy Milk bar with 30% less sugar". The Guardian . Retrieved 23 August 2018. In July 2018, Cadbury announced it would launch a new Dairy Milk version with 30% less sugar. The chief nutritionist of Public Health England, Alison Tedstone, said she was "pleased that Mondelez is the latest … name" to offer "healthier" products. [12] Product [ edit ] Cadbury Dairy Milk Bubbly

In 2004, Cadbury started a series of television advertisements in the United Kingdom and Ireland featuring a human and an animal (representing the human's happiness) debating whether to eat one of a range of included bars.In April 2010, a fourth advert aired, entitled 'Chocolate Charmer', containing a scientist mixing milk and chocolate to make a dairy milk bar to the tune of " The Only One I Know" by The Charlatans. [ citation needed] Cadbury Dairy Milk – Office". TV Ad Music. Archived from the original on 3 August 2017 . Retrieved 11 October 2014.

bar, to advertise the bar's higher milk content. [1] In the early 2010s, Cadbury made the decision to change the shape of the bar chunks to a more circular shape which also reduced the weight. [8] Milk chocolate egg shell made with Cadbury Dairy Milk, dried grapes and almonds MAY CONTAIN OTHER NUTS. Cadbury Dairy Milk Fruit & Nut sharing bar MAY CONTAIN OTHER NUTS, WHEAT.The 2012–2014 Joyville campaign focused on an 'organisation made to bring joy to people'. Chocolate fountains were put in shopping centres such as Westfield London and the first ad focused on the relaunch of Dairy Milk Bubbly. During the campaign in 2012, Cadbury Dairy Milk was launched in new flavours such as Toffee Popcorn, Golden Biscuit Crunch (an exclusive to Sainsbury's), Nutty Caramel and also Cadbury Dairy Milk with Oreo. Along with the new flavours, Cadbury also launched two new Bubbly bars including a mini version and a Mint Bubbly. [ citation needed] Cadbury has also launched Crispello and, most recently, [ when?] launched "Marvellous Creations" in the UK. Advertising: Spot the link between a gorilla and chocolate— Media, News— The Independent". London: News.independent.co.uk. 14 May 2007. Archived from the original on 6 July 2008 . Retrieved 5 January 2010. Jasbir Authi (28 March 2008). "News— Birmingham News— New Cadbury advert to be broadcast tonight". Birmingham Mail . Retrieved 5 January 2010.